Ten Minutes on… All-New #1s Forever

ghostriderA couple of these warm-up reviews have been about new Marvel comics that have been part of the company’s current wave of All-New Marvel Now issue 1s, All-New Ghost Rider (pictured) and Secret Avengers. But there are #1 issues I’ve bought and not got around to mentioning: Iron Patriot #1, for instance. And ones which predate me doing these reviews, like Loki: Agent of Asgard #1 and Winter Soldier: The Bitter March #1.

Then there’s Marvel series from the last year – and indeed the previous wave of Marvel Now – which I’m still reading, like Mighty Avengers which is only up to #8 and now seems old guard. Or series from that wave like Jonathan Hickman’s Avengers, Kieron Gillen’s Iron Man or Mark Waid’s Hulk that I’m trying to keep up with in trade as the single issues flood past.

Now a lot of these are very good, and a lot of Marvel Now/All-New Marvel Now launches are less good, but the one thing the lot of them have in common is that they constitute A LOT of comics. In some ways relaunching often is a good thing – a new #1 is a good try out, and it certainly works with me as the number of #1s I have picked up lately indicates. I like to try new things.

In fact, there are recent issue 1s that I never got around to – last week’s Silver Surfer #1, or Moon Knight #1 or Ms Marvel #1 from the last month or so, all of which just constituted one too many books on the pile for my limited budget. They’re coming so fast that the new #1s aren’t just competing with older books, they’re rolling over each other to an extent my wallet and, frankly, reading time, can’t keep up.

(I passed the ten minute mark here, but sod it, I can’t stop now.)

Lots of good comics are a good thing, but Marvel do have A LOT. And in the case of their bigger titles, they double ship them, so the comics come out 18 or 24 times a year and there’s a new ten, fifteen quid paperback collection out every few months for those of us reading in trade.

And I don’t just read Marvel. I read very little DC, but I keep up with a couple of titles and dabble in the odd one-shot or anthology that seems interesting. More significantly Image are churning out a ton of great new books, which I’m picking up either as singles or trades.

Now, what the competition does isn’t Marvel’s problem and it’s there job to take readers’ money that could be being spent on competitors’ books, but the churn is so relentless now it’s hard to see who could keep up with the new launches without at least dropping slightly older books before giving them a chance. Something has to give, so skip #9 of Mighty Avengers, #3 of Loki or a new #1, or just skip the lot, wait until the trades come out and buy them on the basis of the opinions of people who stuck the course over that first year?

I can’t be alone here, the sole person with limited budget – and I’m certainly far from austere with myself when it comes to buying comics – who is being left behind a bit. It’s hard not to see a currently successful policy of constant #1s becoming self-defeating very quickly – sales dropping off quicker and quicker as readers drop books that have reached the mature age of #5 or #6 in favour of the latest #1, which in turn drops off quicker and quicker… and so on.

Now, I tend to hate the constant fishing for comments with ‘what do you think?’ on news stories that readers almost certainly won’t have an insightful opinion on, but in this case, reader to other readers, I’d be genuinely interested to know – is it just me?

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April 2, 2014. Tags: , , , . Uncategorized.

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